Be daring with marketing and stand out from the crowd with guest Anna Bravington. #23

For this episode, I spoke about speaking with Anna Bravington, marketing strategist and co-founder of Those That Dare.

Anna has 24 years of experience across digital and marketing and has worked on some crazy campaigns in partnership with brands like Microsoft and PlayStation whilst heading up digital marketing at GAME.

In 2022 she was named one of the NatWest Telegraph 100 Female Entrepreneurs to Watch.

Anna is a huge advocate for diversity in marketing and is investing in new ways of capturing diverse voices.

Most recently Anna has joined 36 authors, from 10 countries, to collaborate on a Mark Schaefer project and write the first book ever created entirely by a Web3 community entitled, The Most Amazing Marketing Book Ever. In her chapter, Anna discusses Experiential marketing. She reads her own chapter and tells me how reading your own words is harder than it looks.

Anna is also a speaker. She has presented at, among others at Brighton SEO and the You Are the Media Creator Day. She is multi-faceted and multi-talented.

Among the questions, I asked Anna was what advice would she give to an introvert, i.e., somebody that's quite shy but knows they need to get out there and promote themselves by speaking in public?

Her answer was to start where you feel comfortable and with an audience that will encourage and support you and also give you constructive (not destructive) feedback.

And I agree. Take baby steps! Start small and start with an audience that loves and supports you.

For Anna and myself that audience is the You Are The Media community, but for you, it might be a group, or online community you belong to, family or even your other half (an audience of 1 is still an audience).

Anna also tells me how you can successfully market Christmas dinner in a tin! Be daring with your marketing, she says.

She is a lover of data and says by using SEO correctly she can get CEOs excited about the metrics.

To find out more about Anne Bravington - https://thosethatdare.com/

or find her on LinkedIn: https://www.linkedin.com/in/annabravington/

To find out more about Power To Speak coaching follow Jackie Goddard on LinkedIn https://www.linkedin.com/in/jackiegoddardpowertospeak/

Or message her through the website: www.powertospeak.co.uk

For tips and techniques on improving your public speaking and getting in front of your audience, sign up for the fortnightly Power To Speak newsletter: https://landing.mailerlite.com/webforms/landing/h0x0h8

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