Wednesday Sep 27, 2023
Wednesday Sep 27, 2023
My guest for this previously live episode of Speaking About Speaking was the marketing legend, Mark Schaefer.
I first became aware of Mark through the marketing-based community You Are The Media when during lockdown and with Covid he spoke at one of their Zoom events. He likes to say he was a Covid early adopter.
I feel incredibly fortunate that he agreed to come on my little ol’ podcast as not only is he a globally recognised speaker of 20 years, (his speeches have inspired audiences in 40 countries) but he’s also the best-selling author of 10 books. Including Belonging to the Brand, a book on the role of community in modern marketing in which he dedicates a chapter to Mark Masters, founder of You Are The Media.
He also co-authored The Most Amazing Marketing Book Ever with his own community, Rise. (FYI, my own podcast is referenced, and I get a mention in the Endnotes!!) His blog, GROW, and podcast “The Marketing Companion” are ranked among the top-rated publications in the marketing field.
He’s a futurist, business consultant and educator. And I was right - 30 minutes wasn't long enough.
However, the 43 minutes we spent together were incredibly insightful if you want to get paid to speak, write a book, develop your personal brand and become KNOWN!
Mark shares his humble speaking beginnings when payment was a chicken dinner. He tells of how he put on his 'big boy pants' and battled his nerves to get on stage. We discuss what should come first the book or the talk and how to monetise both.
He also shares some novel ways to get compensated for speaking and why, even though he coaches speakers he's never been coached himself!
And at the end of it all declares, Personal Brand is Everything!
To find out more about Mark go to the website: https://businessesgrow.com/
To find out more about Mark's classes go to: https://businessesgrow.com/social-media-speaker/marketing-class/
To find out more about Power To Speak coaching follow Jackie Goddard on LinkedIn https://www.linkedin.com/in/jackiegoddardpowertospeak/
Or message her through the website: www.powertospeak.co.uk
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